Sales Channel Development

Each sales channel typically reaches a different customer segment at a different cost/benefit ratio. Distributors and value-added partners can significantly increase your market coverage at a lower cost than a direct sales effort. The Internet touches millions of prospects at a cost that is often lower than any other sales channel. To grow your business, it’s important to analyze the relevant figures and maximize use of all channels that make sense for your business. Wink in the Dark Solutions works with you to identify untapped and under-utilized sales channels. We then implement a plan designed to increase your market coverage at the lowest possible cost.

Standard engagement is estimated at 30 to 60 days

Strategic Alliances

Alliances allow your company to positively impact sales at a lower per-sale cost. Your company should consider both U.S. and international partners who complement its strengths or offset its weaknesses. Wink in the Dark Solutions works with you to determine your sales goals and the alliances, such as product/service alliances, promotional alliances, logistics alliances, and/or pricing collaboration that make sense for your business.

Standard engagement is estimated at 60 to 90 days

Strategic/Major Accounts Program

Complementary services, programs, and support are profitable ways to differentiate your products and services. They can significantly improve how customers regard your company. Cultivating and growing your most strategic customers increases retention and builds loyalty. It's 2 to 20 times more expensive to replace customers than retain them. Wink in the Dark Solutions helps you develop an efficient and effective major account program structure which will differentiate your company in the marketplace.
Standard engagement is estimated at 30 to 60 days

Surveys and Assessments

Companies often rely on their sales people to convey what is driving purchasing decisions and buyer behavior at their customers, channel partners and competitors. It's difficult for sales people to remain objective when assessing feedback since they are so closely tied to the buying process. Wink in the Dark Solutions is able to extract candid feedback that provides a fresh look at buying behavior. Our results reflect both a quantitative and qualitative assessment based on the objectives identified by the client for the project.
Standard engagement is estimated at 30 to 60 days

Custom Projects

Wink in the Dark Solutions excels at developing and implementing custom sales and marketing projects. Our focus is on increasing your revenue at the lowest possible per-sale cost. Recent projects include:

• Website copy and layout
• Newsletter development and launch
• Internet/direct mail/Email campaigns
• Marketing literature creation